RSS feeds, Really Simple Syndication or Rich Site Summary,
is useful for websites that regularly refresh their content. If your business
is in a rapidly changing industry, such as news, finance or travel, then an RSS
feed would be used to broadcast changes to everyone who has connected with your
business in that way. Connection is much like when you choose to connect with a
company via Twitter, Facebook or other social media platforms. Websites display
the RSS feed icon alongside the other social media buttons on their website.
If changes are broadcast from RSS feeds, does that render my newsletter
useless?
As a user of RSS feeds from your website, clients sign up
for daily or weekly changes to your company that are affected by the industry
in which it is. RSS feeds are great for stock market trends, news updates and
special offers - information not necessarily suitable for a monthly newsletter.
Whereas new staff members, activities within your company and project profiles
are not necessarily suitable for RSS feeds.
So how does my website benefit from an RSS feed?
The RSS feed will distribute regular 'what's new'
information to clients that have signed up for it, including blog posts. RSS
feeds work in harmony with other social media platforms such as Twitter,
distributing content and helping to deal with increasing traffic to your
website - clients no longer have to go to your site every time they need to
check for updates, the content goes to them. This will not affect the Google
indexing of your site, so the search engine optimisation stays in tact.
What doesn't RSS do?
Content curation. RSS feeds send out content, they don't
find it - you have to provide the content and as we know in social media, 'content
is king'. Alongside industry relevant updates, regular blogging, updates to
FAQ's and changes to images within your website are all great ways to keep your
content refreshed and keep your RSS feed users happy.
How do I put an RSS feed on my website?
There are many websites out there that will give you a step by step
process to go through in order to put an RSS feed on your site yourself.
There are lots of videos
to view on YouTube to help you. However, by far the easiest way of getting an
RSS feed on your website, is to ring Digital Trading and tell them
what you need. Service and implementation is of superior standard from Digital
Trading and you will find the results pay dividends for your company. If you
would like an introduction, let us know. If would like to get in touch direct,
give them a call and tell them Push Start Marketing sent you...
