We can, but we don’t generally replicate the same old
graphic designs that everyone else has. We love to be different, we love to be
innovative and we love to be occasionally controversial.
Quadrant Estate Agents
Quadrant Estate Agents have
been established since 1996 and are a progressive, dynamic company in a prime
town centre location. We were asked to re-design the existing marketing
collateral, namely business cards and company brochure. From here we produced
some stunning and unique concepts, incorporating the distinguished silver ‘Q’.
With Bicester saturated with estate agents, how will
Quadrant get noticed? We had to produce something to appeal to everyone,
something that will get picked up and read, even it is only on the way to the
recycle bin. Something that will draw attention to itself when it lands on the
doormat. So two examples of their flyers are the ‘save every dime’ and
‘everything turns to sold’ designs. In contrast to the vibrant fronts, the back
of the flyer had to be in a recognised format that conveyed the information
clearly.
Conversely Independent Mortgage Solutions, with two new
business to talk about, had a lot of information to get across. The company has
strong branding already out in the public domain, so our brief stuck to
simplifying the facts, offers and promotion of brand awareness.
·
Disclaimer alert – with full disclosure and Push
Start Marketing’s principles of transparency both clients were aware of each
other and happy for us to work on similar accounts.
Isis Electrical
The brief began with branding the van. We were asked to
create a design that not only signified Oxford, but incorporated all the
services that the client provides. And so the electrical skyline was born:
Look carefully and you will recognise the dreaming spires of
Oxford, but look closer and you’ll spot light bulbs, pliers and screwdrivers
among them! Consistency was safeguarded by using the company colours and this
design is perfectly adaptable to posters, business cards and leaflets.
Whether it’s original
concepts for fresh branding you’re looking for, or practical solutions to your
existing marketing objectives we will strive to pull it together for you, as we
did for Isis Electrical.
How you choose to portray your company’s identity with
graphic design is a reflection of your ideology and principles. These
principles can be interpreted into print using three main formats:
1.
Digital design – websites, social media, emails
2.
Physical – Shop fronts, branded clothing,
vehicles
3.
Printed design – Leaflets and brochures,
business cards, posters and bags
All these formats require great graphic design and in order
for the brand to be instantly recognisable the golden rule is consistency.
There’s no value in a business card that has no relation to your website, or a
van that looks nothing like your headed paper.
Jessica and Lucy in the hot seat
Our resident creative, Jess works closely with Lucy to
ensure your identity is not lost, but celebrated in graphic design. It is the
belief of Push Start Marketing that authenticity is essential – the tone of
voice used in print must match the service your clients can expect when they
meet you to conduct business.
Lucy, as creative director has the rare talent of being able
to identify your principles and tone of voice, pulling out the ideas you didn’t
think you could articulate and Jess has the talent to put those ideas into
concepts. Together they ensure your branding, message and identity are displayed
with accuracy and consistency. Your company’s identity and tone of voice will
be portrayed to your exact specifications.
Get in touch
These are just a few examples of some effective print
marketing, produced by Push Start Marketing in alliance with our clients, so
once you’re done cyber stalking, give Lucy a call on 07813 846569. What’s the
worst that could happen?
