10 weeks ago I quit my job and went solo.
Luckily I have been busy. I have done a lot of social media training and marketing one-to-ones talking about the importance of social media and marketing strategies.BUT...I have not practised what I preached.
You know running a small business means you do everything, from networking, to invoicing, prospecting, accounts and marketing; not to mention the actual work.
Its never to late for 3 simple steps to turn your marketing around. GOALS, STRATEGY and TACTICS
So, I am making a 3 month commitment (or there abouts, to Friday 15th November) to put a content and social media strategy to the test and practise what I preach.
3 steps to get started
Goals:
1. Double followers on Twitter, Likes on Facebook and connections on LinkedIn
2. Start using Google+
3. Generate new business leads
3. Prove a return on investment of 3hrs per week for 12 weeks (£105 x 12 = £1260)
1. Make a fuss about it publicly so I have accountability
2. Plan blogs, emails, tweets and Facebook content (week 1)
3. Write Twitter strategy to increase following/followers
4. Share all of the above on my website/emails
Tactics:
1. Keep LinkedIn and email database up-to-date with clients, prospects and networking connections
2. Write and send useful weekly blogs on social media, copy writing and marketing issues
3. Daily tweets (using Hootsuite.com to schedule stuff)
4. Weekly emails with 'one small change' to make marketing more effective
5. Ask for feedback
Can you join me?
Start with some goals, strategies and tactics.
Follow me on Twitter, find me on Facebook, LinkedIn and Google+ for starters, check I am actually doing it!
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