How we got organic traffic to equal pay-per-click traffic in just 8 weeks. A mini case study.

Do you have a website that is not ranking?
Not getting visitors?
Not converting to sales or leads?

Are you paying for Adwords to get traffic?

Designed to Sparkle: How a few small changes made a huge difference

I have a client, Fiona, who makes beautiful jewellery and sells it online but the website was struggling with no organic traffic; all her visitors were coming from her paid for AdWords campaign.

Fiona was very active on social media, but with no strategy to make the most of the time she was spending sharing her jewellery.

She has a Facebook page and is very active on Pinterest.

I spent 2 hours talking to Fiona about her website and what she was doing with her social media.

She didn't have a strategy for her social media and was using a more 'scatter gun' approach. By looking at what she was hoping to achieve, the images, and messages she was using and exploring the idea of 'content curation'  for her customers we were able to establish a strategic and cohesive social media plan.

Search Engine Optimisation

We looked at her current organic SEO and ran a ranking report to see where she was ranking for her keywords.

The results weren't so good.

So I wrote Fiona a new sitemap to help her give all the search engines the basic messages they need to rank the different pages of the website, whether it's bridal gifts, wedding jewellery or bridesmaids bracelets.

Only three weeks to see a change

3 weeks after implementing the changes I recommended Fiona wrote:

...I'm busy working on making the changes to my website and can already see some great changes via my Google Analytics account and the ranking of keywords in search.

Still more work to do but it's gratifying to see them already making a big difference, so thank you :)

8 weeks later she was flying up the search engine rankings. 

Proven return on investment

Fiona's organic traffic is now equal to her AdWords traffic, and the organic visitors have placed orders. 

Although her Adword spend is not massive, as soon as she stops paying, those visitors will stop. But her organic rankings will continue to rise, as will her number of visitors and hopefully paying customers, so her return on the small investment she made in some time with me and her hard work will continue to increase. 

Well done Fiona, and thanks. 

Sound like something you need?

If you need some help with your website, give me a call. There is always something we can do to help you achieve your goals.