Ever asked yourself: Do I really need social media? Why
invest my time in writing 140 character messages to people I don't know? Why
would people notice my company in the noise of social media anyway?
Well, here's three things we love about social media that
should make you think again...
1: Soft touches and gentle reminders
Soft or light touches are not a new sales phenomena. But now
they are so much easier with social media. The ‘Saw this and thought of you’
idea for contacts you don’t know but want to know better is a great way to
build on what might have been a very brief introduction.
Traditional marketing includes leaflet dropping, emails,
customer call backs. Any astute professional knows that these things create presence
of mind in those that could become customers or professional advocates. Many
leaflets go straight into the recycling, emails go into trash and call backs
are politely brushed off. A soft touch means a gentle approach to reminding
people you are still there. A flash of your corporate identity within a
timeline or newsfeed filters in the minds of those who may need you one day. A
social media soft touch is in no way obtrusive, creates no unnecessary rubbish
or takes any time away from the recipient.
One of our lovely clients likes to send an email very now
and then to offer a discount code. Of course, not everybody takes up the offer,
but in Spring this year, five did and we're willing to bet a lot more will be
waiting and expecting a winter offer in
time for Christmas!
2: Share your personality
'People buy from people'. A very competitive market these
days means people look to more than great deals, or free delivery to sway their
decisions. If they believe they have an affinity to the person or company that
is resolving their issues, then you will have the competitive edge.
Sharing tips, advice and anecdotes builds a personality into
your brand and on the appropriate platforms be that Facebook, LinkedIn or
Twitter. We had prospective a client come to us because of our blog and post on
Dr. Zeus and Now we are Six, they liked and connected with the ‘personality’ of
the business.
3: It's free and it works!
Push Start Marketing is called push start for a reason. We
want to give you that helpful push into using marketing tactics for yourself, our
ethos is to empower. It's free to sign up to Twitter, to LinkedIn, Facebook and
Google+. You have been given four powerful marketing tools here, for nothing -
nada - zip. Why not make use of it?
We started working with a client two months ago. When we
started, a regular Google search, even for their specific company name produced
disappointing results. Eight weeks later and the same Google search brings the
company up to first on the list. With slightly different search words, the
client's company appears third on the list as a Google+ post. Why would you not
at least give it a trial?
For more help and advice give Hilary a call on 07825 031036
or book on to our Social Media 101 for some hands on help with your specific
issue.
