Three things social media's done for our clients

Ever asked yourself: Do I really need social media? Why invest my time in writing 140 character messages to people I don't know? Why would people notice my company in the noise of social media anyway?

Well, here's three things we love about social media that should make you think again...

1: Soft touches and gentle reminders

Soft or light touches are not a new sales phenomena. But now they are so much easier with social media. The ‘Saw this and thought of you’ idea for contacts you don’t know but want to know better is a great way to build on what might have been a very brief introduction.

Traditional marketing includes leaflet dropping, emails, customer call backs. Any astute professional knows that these things create presence of mind in those that could become customers or professional advocates. Many leaflets go straight into the recycling, emails go into trash and call backs are politely brushed off. A soft touch means a gentle approach to reminding people you are still there. A flash of your corporate identity within a timeline or newsfeed filters in the minds of those who may need you one day. A social media soft touch is in no way obtrusive, creates no unnecessary rubbish or takes any time away from the recipient.

One of our lovely clients likes to send an email very now and then to offer a discount code. Of course, not everybody takes up the offer, but in Spring this year, five did and we're willing to bet a lot more will be waiting and expecting a  winter offer in time for Christmas!

2: Share your personality

'People buy from people'. A very competitive market these days means people look to more than great deals, or free delivery to sway their decisions. If they believe they have an affinity to the person or company that is resolving their issues, then you will have the competitive edge.

Sharing tips, advice and anecdotes builds a personality into your brand and on the appropriate platforms be that Facebook, LinkedIn or Twitter. We had prospective a client come to us because of our blog and post on Dr. Zeus and Now we are Six, they liked and connected with the ‘personality’ of the business.

3: It's free and it works!

Push Start Marketing is called push start for a reason. We want to give you that helpful push into using marketing tactics for yourself, our ethos is to empower. It's free to sign up to Twitter, to LinkedIn, Facebook and Google+. You have been given four powerful marketing tools here, for nothing - nada - zip. Why not make use of it?

We started working with a client two months ago. When we started, a regular Google search, even for their specific company name produced disappointing results. Eight weeks later and the same Google search brings the company up to first on the list. With slightly different search words, the client's company appears third on the list as a Google+ post. Why would you not at least give it a trial?

For more help and advice give Hilary a call on 07825 031036 or book on to our Social Media 101 for some hands on help with your specific issue.