6 Simple Ways to Use Your LinkedIn Company Page

Ok, so you have your LinkedIn company page all set up and ready to go.  You have built a small group of followers and now you need to be saying something!

It’s all very well getting off the ground with some interesting updates, links and top advice, but how do you keep it flowing? How can you ensure your business stays up there for engaging content?

Here are 6 simple things you can do to make best use of your LinkedIn company page today.

1: Be the Expert

Ask yourself, “why do people need me?” Solve the problems your client base has, don’t go on about who you are, what you can do and why someone should choose your company - Get to the point of the issue and give the answers.  This way, you can position yourself as the expert in your field, drawing people to you for what they need.

2: Captivating Images

Banners and account pictures create an easily recognisable image of your company page and are more likely to captivate your audience.
Eye catching infographics contained within posts not only make your page look more interesting, but because they deliver simple messages, information and advice, they are more likely to be shared or commented on than plain text.

3: Videos

52% of consumers say that watching a video of a product gives them more confidence in the performance (Invodo).
Performing demonstrations in video form is again likely to captivate your audience and increase the likelihood of comments and shares.

4: Show Off a Little

Create a showcase page of your best sellers, best advice or favourite products.  Highlight your successes and let people know you’re proud of them.

5: Short and Sweet

Fast moving social media does not lend itself well to pages and pages of text. No-one has time to stop and read lengthy updates.  Say what you want to say, keep it on point and entice the reader back to your company’s website.

6: Engage

LinkedIn updates are not to be sent into the ether and never again thought of.  You want the reader to engage, ask questions and leave comments.  And you need to do the same.  If you’ve seen something you like, say so.  It’s always nice to be nice!

Need Help?

Don’t be put off by the thought of spending hours each week trying to write catchy comments on pretty pictures.  It doesn’t have to be that way.  Optimising is not just about making LinkedIn work for you, but keeping it from running your work life!

Your time comes at a premium and we understand that, so take a few hours next month and join our LinkedIn Boot Camp on Tuesday 10th June and save yourself bags of time in the future…

Book your seminar here: